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Asian Paints (Website)

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THE BRIEF

The Brief

After almost seventy years of being a paint manufacturer, Asian Paints had finally reinvented itself, making a bold, drastic shift into a complete home décor and design brand.

Moving away from the commoditized nature of its involvement with the consumer, the brand now wished to play a more active role in the customer's home redecoration journey, right from providing inspiration to enabling implementation.

THE BRIEF

Our Approach

As always, our work began with getting to know our customers. A typical customer wishing to redecorate his home goes through three main stages. First, he looks for inspiration – online, through magazines or through friends. Next - according to his needs and budget, he makes his selection from a range of colours, textures and products. The third stage is when he calls the painters home to actually make it happen.

Based on the three fundamental pillars of inspiration, decision-making and implementation - we built a journey that seamlessly integrated all in-store, online and out-of-store touch points. Through a combination of a vast gallery of shades and home décor images, online tools for virtual painting, expert help and calculators, Asian Paints empowered the customer at every step of the home decor process.

THE BRIEF

The Outcome

Through the website, Asian Paints successfully reinvented the way customers interacted with the brand, enabling it to become a more active partner in the customer's home decor journey.

THE BRIEF

AWARDS

  • 2014

    Campaign India Digital Crest Awards
  • Bronze (Website-Corporate / Brand)

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Get In Touch

MUMBAI :

36-A, Big Apple,
Dr. Shirodkar Road, Parel,
Mumbai - 400012

T: +91-22-43110303

E: mumbai@indigo.co.in

18.998605794302343, 72.8403089940548

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NEW DELHI:

C/O Leo Burnett, 24 & 30,
Okhla Industrial Area Phase III,3rd Floor New Delhi 110 020

T: +91-11-41500000

E: delhi@indigo.co.in

28.635308, 77.224960

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Mumbai

36-A, Big Apple, Dr. Shirodkar Road, Parel, Mumbai - 400012.India. T: +91-22-43110303. E: mumbai@indigo.co.in

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