The Mahindra and Mahindra Group is one of India’s largest groups of companies. Operating in more than 18 industries including finance, automobiles and aerospace, the conglomerate today serves people from over a hundred nations.
Mahindra and Mahindra wished to establish a mobile presence that truly reflected the sheer size and global reach of the corporate group. The purpose of the mobile site was to provide relevant information and news to stakeholders from a multitude of industries and geographical markets.
Since the site was to cater to a diverse set of users across industries and geographical markets, the key challenge was to structure the content in a manner relevant to each segment. To this end, we implemented a unique information architecture that enabled easy accessibility to information. Effortless navigation was enabled by mapping the user journey according to the segments of users – investors, media professionals, job seekers.
And to further enhance the user experience, we built different versions of the site that automatically detects the most optimal version based on the type of handset and internet speed of a user anywhere in the world.
Through the perfectly crafted information architecture, the Mahindra & Mahindra Corporate Mobile Site was able to seamlessly and effortlessly cater to its diverse set of target audiences and was recognized at several award platforms for it!
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