Redesign the existing website to project Meril as an innovator and thought leader in the healthcare industry.
The Human Lens
The average life span of humans has increased over the past few years. However, what has also increased is the number of ailments we suffer from. With their expertise and a wide range of healthcare products and services, we realised that Meril has what it takes to deliver on one specific purpose - improve healthcare so that more people enjoy longer lives.
How We Shaped Behaviour
To apply this purpose to the website, we segregated our to audience into 4 categories – doctors, patients, healthcare professionals (HCPs) and hospitals. We adopted ‘Engage, Educate & Interact’ as our philosophy, and crafted specific communication, written in a positive tone of voice, to reach out to our to audience. Every line of every paragraph was written to project Meril as a thought leader in the industry. We inculcated global best practices in the healthcare and lifestyle industry in our design, to make our website stand out amongst the competition. Most importantly, we created user journeys that helped people find exactly what they were looking for. All this helped us deliver a unique experience that helped improve traffic to the redesigned brand website.
The Success Story
A post campaign brand study revealed that we achieved:
As a thought leader
Traffic to the page
Tone of voice
Experience for the users